Settling In For The NFL’s Return? Get Ready For Campaign Ads, Too

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An ad for Joe Biden’s presidential campaign ran nationally during last Thursday’s NFL game.

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During last Thursday’s NFL game, the Trump campaign aired this ad in 21 local TV markets in swing states.

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Elections
Amid Flood Of News, Voters Appear Locked In On Their Presidential Choices

For Trump, there has been some question about whether his campaign would advertise during NFL games because of his long standing active campaign against NFL players who kneel for the national anthem to protest racism and police brutality. Already in this nascent season, the calls for racial justice have been loud and clear from league-sponsored advertising to players staying in the locker room during the anthem.

Last month, Trump said he was working to get the NFL restarted «as long as they stand for our national anthem, as long as they honor our flag and our country,» Trump said. «If they start kneeling I’m not going to help them much. They might come back but I’m not going to be watching. neither will a lot of other people.»

It’s not clear whether he watched, but millions of others did. And with those local ad buys, Trump’s campaign was trying to reach them. Kneeling or not, the power of the NFL to reach TV audiences is undeniable.

«The NFL, even pre-Covid, is the most powerful advertising vehicle,» said Link. «In some markets, you get Superbowl-like numbers on a Sunday.»

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