Shop For A Pair Of Shoes To Go With That Bread. Grocery Chain, DSW Team Up

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A shopper enters a Designer Shoe Warehouse store in New York City. DSW is partnering with Hy-Vee, a Midwest supermarket chain, to offer shoes in grocery stores.

Nina Westervelt/Bloomberg via Getty Images

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Nina Westervelt/Bloomberg via Getty Images

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The shop-in-shops will be located at the front of each Hy-Vee store. The grocer hopes to attract shoppers who favor Target and Walmart. Hy-Vee isn’t collecting rent from DSW, but it will receive a percentage of the sales as part of the deal, Bill Jordan, chief growth officer at Designer Brands, told CNN Business.

DSW views this as an opportunity to expand throughout the Midwest. Hy-Vee has over 270 stores in the region, while DSW has 130. DSW was looking for a way to make shoe shopping more accessible, and grocery stores are one of the main shopping havens, especially during the pandemic.

Adedayo Akala is an intern on the NPR Business Desk.

• hy-vee
• dsw
• grocery shopping
• shoes
• Shopping
• consumers