The Surprising Business Model Behind Guinness World Records
The people behind the Guinness World Records used to make money by, well, selling books. But with the rise of the Internet came a decline in book sales, and so they had to create a new business model — selling publicity.
This is the story of how Guinness (yeah, like the brewery) got into the business of record-breaking, and how one Planet Money intern broke a world record involving the president of Georgia, the former Soviet republic.
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- Planet Money