Tony Hsieh, Former Zappos CEO, Dies at 46



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Former Zappos CEO Tony Hsieh, pictured here at a 2015 event in Laguna Beach, Calif, died Friday at the age of 46.

Frederic J. Brown/AFP via Getty Images




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Frederic J. Brown/AFP via Getty Images

With his newfound wealth, Hsieh started an incubator to invest in other companies. One day, he got a voice mail from the founder of Zappos, Nick Swinmurn, who had an idea for selling shoes online. It was one of the numerous random pitches Hsieh was getting every day, and he almost deleted the email.

«It seemed like the poster child of bad internet ideas,» Hsieh said: Who would actually buy shoes without seeing them in person?

But Swinmurn intrigued Hsieh with two facts: First, footwear was a $40 billion industry in the U.S. Second, mail order catalogs were, at the time, the fastest growing segment of the footwear industry in the U.S.

That was «clear proof that people are going to remotely try on shoes,» Hsieh said. He spent the next 20 years leading the shoe seller to enormous success as CEO.

Tony Hsieh might be the most original thinker I’ve ever been friends with. He questioned every assumption and shared everything he learned along the way. He genuinely delighted in making anyone and everyone happy. The earth has lost a beautifully weird and helpful person. RIP

— Chris Sacca ?? (@sacca) November 28, 2020

«I’m probably different from a lot of typical CEOs,» Hsieh told How I Built This. «Imagine a greenhouse, where maybe at a typical company, the CEO might be the strongest and tallest, most charismatic plant that all the other plants strive to one day become. … For me, I really think of my role as more about being the architect of the greenhouse, and then all the plants inside will flourish and thrive on their own.»

In 2009, facing potential cash flow problems, Hsieh sold Zappos to Amazon for $1.2 billion. He stayed on as CEO until stepping down earlier this year.

In addition to Zappos, Hsieh was known locally for his venture DTP Companies, which poured hundreds of millions of dollars into revitalizing downtown Las Vegas. By 2017, Hsieh’s company had a portfolio of about 90 properties there, according to the Review-Journal.

«Today is a sad day,» former Zappos chief operating officer Alfred Lin said on Twitter. «The world lost a pioneer of company culture, the shoe industry, Downtown LV, web advertising, and also a gentle soul who gave a part of himself to countless people. We’ll remember Tony for that and the happiness he brought to so many people.»

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